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Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange

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Jan H. Schumann, Florian V. Wangenheim, Anne Stringfellow, Zhilin Yang, Vera Blazevic, Sandra Praxmarer, G. Shainesh, Marcin Komor, Randall M. Shannon, Fernando R. Jiménez Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange. Journal of International Marketing. Vol.18, No.3 (2010), 62-80. doi:10.1509/jimk.18.3.62 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/28863

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