Publication: Vertical brand extension at Vinamilk, Vietnam
7
Issued Date
2016-12-01
Resource Type
ISSN
17936772
02189275
02189275
Other identifier(s)
2-s2.0-85010809789
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
Asian Case Research Journal. Vol.20, No.2 (2016), 331-350
Suggested Citation
Quang Tri Nguyen, Winai Wongsurawat, Rian Beise-Zee Vertical brand extension at Vinamilk, Vietnam. Asian Case Research Journal. Vol.20, No.2 (2016), 331-350. doi:10.1142/S0218927516500127 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/43259
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Title
Vertical brand extension at Vinamilk, Vietnam
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Abstract
© 2016 World Scientific Publishing Company. Vinamilk (VNM), short for "Vietnam Dairy Products Joint- Stock Company", is Vietnam's largest dairy company, and the country's largest listed company in terms of market value. In 2010, it was the first company in Vietnam to be included in the Forbes Asia's 200 "Best Under-A-Billion", a list highlighting 200 top-performing small- and mid-sized companies with annual revenue under US$1 billion in Asia.