Publication: Vertical brand extension at Vinamilk, Vietnam
| dc.contributor.author | Quang Tri Nguyen | en_US |
| dc.contributor.author | Winai Wongsurawat | en_US |
| dc.contributor.author | Rian Beise-Zee | en_US |
| dc.contributor.other | Asian Institute of Technology Thailand | en_US |
| dc.contributor.other | Mahidol University | en_US |
| dc.contributor.other | Ritsumeikan Asia Pacific University | en_US |
| dc.date.accessioned | 2018-12-11T02:27:05Z | |
| dc.date.accessioned | 2019-03-14T08:04:20Z | |
| dc.date.available | 2018-12-11T02:27:05Z | |
| dc.date.available | 2019-03-14T08:04:20Z | |
| dc.date.issued | 2016-12-01 | en_US |
| dc.description.abstract | © 2016 World Scientific Publishing Company. Vinamilk (VNM), short for "Vietnam Dairy Products Joint- Stock Company", is Vietnam's largest dairy company, and the country's largest listed company in terms of market value. In 2010, it was the first company in Vietnam to be included in the Forbes Asia's 200 "Best Under-A-Billion", a list highlighting 200 top-performing small- and mid-sized companies with annual revenue under US$1 billion in Asia. | en_US |
| dc.identifier.citation | Asian Case Research Journal. Vol.20, No.2 (2016), 331-350 | en_US |
| dc.identifier.doi | 10.1142/S0218927516500127 | en_US |
| dc.identifier.issn | 17936772 | en_US |
| dc.identifier.issn | 02189275 | en_US |
| dc.identifier.other | 2-s2.0-85010809789 | en_US |
| dc.identifier.uri | https://repository.li.mahidol.ac.th/handle/20.500.14594/43259 | |
| dc.rights | Mahidol University | en_US |
| dc.rights.holder | SCOPUS | en_US |
| dc.source.uri | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85010809789&origin=inward | en_US |
| dc.subject | Business, Management and Accounting | en_US |
| dc.title | Vertical brand extension at Vinamilk, Vietnam | en_US |
| dc.type | Review | en_US |
| dspace.entity.type | Publication | |
| mu.datasource.scopus | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85010809789&origin=inward | en_US |