The relationship between mass media exposure behavior and attitudes of university students towards violence against women
1
Issued Date
2013
Copyright Date
2013
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
xi, 94 leaves
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thesis (M.A. (Language and Culture for Communication and Development))--Mahidol University, 2013
Suggested Citation
Nattika Phunyatera The relationship between mass media exposure behavior and attitudes of university students towards violence against women. Thesis (M.A. (Language and Culture for Communication and Development))--Mahidol University, 2013. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/108322
Title
The relationship between mass media exposure behavior and attitudes of university students towards violence against women
Alternative Title(s)
ความสัมพันธ์ระหว่างพฤติกรรมการเปิดรับสื่อมวลชนกับทัศนคติของนักศึกษามหาวิทยาลัยต่อความรุนแรงต่อผู้หญิง
Author(s)
Advisor(s)
Abstract
The objectives of the research were to study mass media exposure behavior and attitudes towards violence against women by focusing on the relationship between mass media (television, newspaper and radio) exposure and the attitude of Thai female and male university students towards violence against women. A self-administered questionnaire was used as an instrument for data collection, and the method conducted for analysis were percentage, mean, standard deviation, T-test, and Multiple Regression Analysis. The results showed that the sample group was exposed the most to television out of all mass media. Furthermore, the study found that the respondents had overall positive attitudes towards violence against women. However, the result of T-test analysis found that female university students had more positive attitude than males. Moreover, gender differences had a significant impact on different mass media exposure (p<0.5). The study indicated that female respondents tended to be exposed to entertainment content more than males. The results also showed that mass media exposure significantly influenced attitudes towards violence against women in sexual violence, domestic violence, complications of pregnancy, sexually transmitted affection, women trafficking and, inequalities in education, occupational sex segregation and wages whereas mass media exposure did not influence attitudes towards violence against women in portraying them as sex objects.;
Description
Language and Culture for Communication and Development (Mahidol University 2013)
Degree Name
Master of Arts
Degree Level
Master's degree
Degree Department
Research Institute for Languages and Cultures of Asia
Degree Discipline
Language and Culture for Communication and Development
Degree Grantor(s)
Mahidol University