Attracting talent : Examining workplace location attributes appealing to generation Y and Z talent
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Issued Date
2022
Copyright Date
2022
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
ix, 81 leaves : ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thesis (M.B.A. (Business Administration))--Mahidol University, 2022
Suggested Citation
Wasuthon Wisuchat Attracting talent : Examining workplace location attributes appealing to generation Y and Z talent. Thesis (M.B.A. (Business Administration))--Mahidol University, 2022. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/114969
Title
Attracting talent : Examining workplace location attributes appealing to generation Y and Z talent
Author(s)
Advisor(s)
Abstract
Cities and nations intensively compete to attract place target groups, where one of the most important groups is the skilled workforce, or the so-called “talent”, who contributes significant benefits to places including economic growth, regional employment, and place reputation. The existing literature explored factors that attract talent at the city level, but no study has investigated attractiveness at the workplace location level; therefore, in this thesis, workplace location attributes that appealed to Generation Y and Z talent were identified and compared. Semi-structured interviews were conducted with twelve participants to identify workplace location attributes, whereas the choice-based conjoint surveys were collected from 750 Generation Y and Z individuals in the talent pool of Bangkok, Thailand to compare the importance of attributes. After employing a one-way ANOVA and Scheffe post-hoc test, the investigator found that the most important workplace location attribute was the availability and diversity of restaurants, followed by place appearance, traffic density, availability of public workspaces, public transport, and after-work activities. Transport-related attributes were more important for older generations, whereas public workspaces and place appearance were more important for younger generations. To attract talent, it is suggested that the Bangkok Metropolitan Administration (BMA) should address the weaknesses of potential workplace locations through efficient, low-cost, and rapid development plans. Although Bangkok is known for street food, BMA policies that promote restaurants as the most important attribute are limited; therefore, the BMA should initiate plans to promote the availability and diversity of restaurants. Regarding the implications of this thesis, data collected from the semi-structured interviews were used to identify the workplace location attributes that appeal to talent, and generally, these attributes were more specific than much broader city attributes. This study also sheds light on the differences among Generations Y and Z, specifically that traffic density and public transport are more important for older generations, whilst public workspaces and place appearance are more important for younger generations. Finally, the BMA should address the weaknesses of potential workplace locations through efficient, low-cost, and rapid development plans, and because BMA policies that promote restaurants as the most important attribute are currently limited, they should initiate plans to promote the availability and diversity of restaurants.
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Administration
Degree Grantor(s)
Mahidol University