Business plan : the empire quality seed solutions
1
Issued Date
2023
Copyright Date
2023
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
ix, 72 leaves : ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.B.A. (Business Modeling and Development)--Mahidol University, 2023
Suggested Citation
Aung Chan Myae. 1995- Business plan : the empire quality seed solutions. Thematic Paper (M.B.A. (Business Modeling and Development)--Mahidol University, 2023. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/116889
Title
Business plan : the empire quality seed solutions
Author(s)
Advisor(s)
Abstract
Myanmar is an agricultural country for centuries and thriving as it is until nowadays. Although the milling sector and input sector became developed after mechanization, the seed sector is still performing as in the 1950s. Climate change is another factor affecting the crop routine of farmers, especially in the dry zone where there is poor irrigation system and low rainwater level. The objective of the study is to observe the current difficulties of farmers and their preferences on the type of seed and to discover the factors that can help to validate the business model. Quantitative approach questionnaires were used to investigate the 385 farmers in the dry zone who own less than 50 acres each. The study shows 88% of farmers believe sufficient water could make their yield increase and thus 92% of respondents want to use new robust seeds which need less water and fertilizer. If the seed has guaranteed sale price, 95% would love to cultivate despite the high seed cost. Since 43% of farmers used to get loan for their inputs, contract farming and direct selling from seed farm will be used as main channels of new seed distribution. Implication of the thematic paper: This study provides critical insights for the development of a resilient seed supply chain in Myanmar, emphasizing that risk-mitigation strategies such as guaranteed pricing and direct distribution channels are essential for the adoption of climate-smart agricultural inputs among smallholder farmers.
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Modeling and Development
Degree Grantor(s)
Mahidol University