Publication: Impact of point-of-sale tobacco display bans in Thailand: Findings from the International Tobacco Control (ITC) Southeast Asia survey
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Issued Date
2015-08-13
Resource Type
ISSN
16604601
16617827
16617827
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2-s2.0-84939246427
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Mahidol University
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SCOPUS
Bibliographic Citation
International Journal of Environmental Research and Public Health. Vol.12, No.8 (2015), 9508-9522
Suggested Citation
Lin Li, Ron Borland, Hua Hie Yong, Buppha Sirirassamee, Stephen Hamann, Maizurah Omar, Anne C.K. Quah Impact of point-of-sale tobacco display bans in Thailand: Findings from the International Tobacco Control (ITC) Southeast Asia survey. International Journal of Environmental Research and Public Health. Vol.12, No.8 (2015), 9508-9522. doi:10.3390/ijerph120809508 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/35989
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Title
Impact of point-of-sale tobacco display bans in Thailand: Findings from the International Tobacco Control (ITC) Southeast Asia survey
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Abstract
© 2015 by the authors; licensee MDPI, Basel, Switzerland. In September 2005 Thailand became the first Asian country to implement a complete ban on the display of cigarettes and other tobacco products at point-of-sale (POS). This paper examined the impact of the POS tobacco display ban in Thailand, with Malaysia (which did not impose bans) serving as a comparison. The data came from the International Tobacco Control Southeast Asia Survey (2005–2011), a prospective cohort survey designed to evaluate the psychosocial and behavioral impacts of tobacco control policies. Main measures included smokers’ reported awareness of tobacco displays and advertising at POS. At the first post-ban survey wave over 90% of smokers in Thailand were aware of the display ban policy and supported it, and about three quarters thought the ban was effective. Noticing tobacco displays in stores was lowest (16.9%) at the first post-ban survey wave, but increased at later survey waves; however, the levels were consistently lower than those in Malaysia. Similarly, exposure to POS tobacco advertising was lower in Thailand. The display ban has reduced exposure to tobacco marketing at POS. The trend toward increased noticing is likely at least in part due to some increase in violations of the display bans and/or strategies to circumvent them.