Publication: The impact of cigarette plain packaging on health warning salience and perceptions: Implications for public health policy
1
Issued Date
2015-01-01
Resource Type
File Type
video/youtube
ISSN
10105395
Other identifier(s)
2-s2.0-84946545585
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
Asia-Pacific Journal of Public Health. Vol.27, No.8 (2015), 848-859
Suggested Citation
Naruemon Auemaneekul, Pimpan Silpasuwan, Nithat Sirichotiratana, Pratana Satitvipawee, Malinee Sompopcharoen, Chukiat Viwatwongkasem, Dusit Sujirarat The impact of cigarette plain packaging on health warning salience and perceptions: Implications for public health policy. Asia-Pacific Journal of Public Health. Vol.27, No.8 (2015), 848-859. doi:10.1177/1010539515602088 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/36541
Research Projects
Organizational Units
Authors
Journal Issue
Thesis
Title
The impact of cigarette plain packaging on health warning salience and perceptions: Implications for public health policy
Other Contributor(s)
Abstract
© Asia-Pacific Academic Consortium for Public Health. The study employed a mixed methods design using focus group interviews with 6 student groups and self-administered questionnaires with 1239 students. The participants were nonsmoking, current smokers, and quit-smoking teenagers from secondary schools and colleges. Focus group revealed that although nonsmoking teenagers perceived fear appeals to warning messages, current smokers did not perceive fear appeals to health. Black and white backgrounds of the cigarette package were chosen as the best color for plain packaging. However, most participants suggested various pictorials and a bigger size of pictorial warnings for greater and more effective fear appeal. Odds ratio showed that males had 2.43 times the odds to perceive intention not to smoke. Teenagers who had never smoked and those who had quit smoking had 13.27 and 3.61 times the odds, respectively, to perceive intention not to smoke.