Publication:
Influential factors on tourism potential of Buddhist temples: Case study of Buddhist temples in cultural conservation zone of Bangkok Metropolitan Administration (Rattanakosin and Thonburi)

1

Issued Date

2018-01-01

ISSN

24523151

DOI

10.1016/j.kjss.2017.11.002

Other identifier(s)

2-s2.0-85044788055

Rights

Mahidol University

Rights Holder(s)

SCOPUS

Bibliographic Citation

Kasetsart Journal of Social Sciences. (2018)

Suggested Citation

Wimon Sonchaem, Warinthorn Phuditthanawong, Rungjarat Hutacharoen, Pijak Hinjiranan Influential factors on tourism potential of Buddhist temples: Case study of Buddhist temples in cultural conservation zone of Bangkok Metropolitan Administration (Rattanakosin and Thonburi). Kasetsart Journal of Social Sciences. (2018). doi:10.1016/j.kjss.2017.11.002 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/47443

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Title

Influential factors on tourism potential of Buddhist temples: Case study of Buddhist temples in cultural conservation zone of Bangkok Metropolitan Administration (Rattanakosin and Thonburi)

Author(s)

Wimon Sonchaem
 Warinthorn Phuditthanawong
 Rungjarat Hutacharoen
 Pijak Hinjiranan

Other Contributor(s)

Faculty of Environment and Resource Studies, Mahidol University

Abstract

© 2017 Kasetsart University The purpose of this study was to identify the factors influencing the tourism potential of temples. The whole temple population located in the cultural conservation zone of Rattanakosin Island and the Thonburi area was studied by classifying these temples into two groups—tourist and non-tourist temples—according to the Tourism Authority of Thailand. By using a multiple logistic regression method, the facility factor, X7 and the surrounding community factor, X8 were positively associated with the tourism potential of a temple. A logit equation was developed: logit [π(X)] = −11.221 + 0.015X7 + 0.016X8. This model explained 43.2 percent of the variance that can be predicted from the two predictors. It was found that the model had a correct prediction rate of 91 percent.

Keyword(s)

Social Sciences

Availability

URI

https://repository.li.mahidol.ac.th/handle/123456789/47443

Collections

Scopus 2018