Publication: Relevant Factors for Success as an Online Entrepreneur in Thailand
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Issued Date
2019-01-01
Resource Type
ISSN
21582440
Other identifier(s)
2-s2.0-85059881289
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
SAGE Open. Vol.9, No.1 (2019)
Suggested Citation
Chanchai Phonthanukitithaworn, Chavis Ketkaew, Phaninee Naruetharadhol Relevant Factors for Success as an Online Entrepreneur in Thailand. SAGE Open. Vol.9, No.1 (2019). doi:10.1177/2158244018821757 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/49986
Research Projects
Organizational Units
Authors
Journal Issue
Thesis
Title
Relevant Factors for Success as an Online Entrepreneur in Thailand
Other Contributor(s)
Abstract
© The Author(s) 2019. This research aims to study the success factors of an online entrepreneur. With the recent rapid growth of the online market for different goods and services, the need to investigate the business strategy of online entrepreneurs in specific markets such as in Thailand and extract relevant success factors is dire. The researcher collected data by using a seven-point Likert-type scale that measured the responses of 180 online businesses in Bangkok, Thailand. The study used Structural Equation Modeling (SEM) and Statistical Package for the Social Sciences (SPSS) for statistical analysis. The results indicated that the thirteen most relevant factors related to an online entrepreneur are ACO, EOU, government support, networking, risk-taking propensity, reliability, AFF, BIM, logistics and transportation, product quality, product price, advertising on social media and staff and employee.