Publication: Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia
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Issued Date
2019-09-10
Resource Type
ISSN
13665871
09537287
09537287
Other identifier(s)
2-s2.0-85068214481
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Mahidol University
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SCOPUS
Bibliographic Citation
Production Planning and Control. Vol.30, No.10-12 (2019), 1019-1031
Suggested Citation
Bidit Lal Dey, Meera Sarma, Ameet Pandit, David Sarpong, Sushma Kumari, Khanyapuss Punjaisri Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia. Production Planning and Control. Vol.30, No.10-12 (2019), 1019-1031. doi:10.1080/09537287.2019.1582106 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/50418
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Title
Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia
Abstract
© 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group. Social media supports the creative economy through its involvement in the adoption and appropriation of new innovation and accelerates economic growth. The current paper expands on this notion by identifying and analyzing the interaction between social media-based communities and small and medium enterprises (SMEs), as it examines how social media contributes to the knowledge co-creation and supports the adoption, use and appropriation of smartphones in South Asian countries, which are inhabited by approximately 1.6 billion people. The findings obtained through virtual ethnography (VE) provide insights into the dynamics and kinetics of knowledge co-creation and how that benefits large multinationals, small local businesses and consumers in developing societies. As such, we advance the knowledge management scholarship by presenting a holistic model of co-creation of knowledge involving multiple stakeholders.