Publication: Information processing by elderly consumers: a five-decade review
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Issued Date
2020-01-01
Resource Type
ISSN
08876045
Other identifier(s)
2-s2.0-85092278669
Rights
Mahidol University
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Services Marketing. (2020)
Suggested Citation
Gianluigi Guido, Marco Pichierri, Cristian Rizzo, Verdiana Chieffi, George Moschis Information processing by elderly consumers: a five-decade review. Journal of Services Marketing. (2020). doi:10.1108/JSM-09-2019-0368 Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/59912
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Title
Information processing by elderly consumers: a five-decade review
Other Contributor(s)
Abstract
© 2020, Emerald Publishing Limited. Purpose: The purpose of this study is to review scholarly research on elderly consumers’ information processing and suggest implications for services marketing. Design/methodology/approach: The review encompasses a five-decade period (1970–2018) of academic research and presents relevant literature in four main areas related to information processing: sensation, attention, interpretation and memory. Findings: The study illustrates how each of the aforementioned phases of the information processing activity may affect how elderly individuals buy and consume products and services, emphasizing the need for a better comprehension of the elderly to develop effectual marketing strategies. Originality/value: The study provides readers with detailed state-of-the-art knowledge about older consumers’ information processing, offering a comprehensive review of academic research that companies can use to improve the effectiveness of their marketing efforts that target the elderly market.