Perception of non-medical support services for Burmese patients in international private hospitals in Bangkok
4
Issued Date
2024
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
xi, 165 leaves : ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.M. (International Hospitality Management))--Mahidol University, 2020
Suggested Citation
Khine, Zar Chi Wint, 1994- Perception of non-medical support services for Burmese patients in international private hospitals in Bangkok. Thematic Paper (M.M. (International Hospitality Management))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/92126
Title
Perception of non-medical support services for Burmese patients in international private hospitals in Bangkok
Author(s)
Advisor(s)
Abstract
In the 21st century, medical tourism has emerged as a prosperous industry. Its growth has been fostered by increasing healthcare costs, long waiting lists for nonemergency operations, and a lack of service availability in many developed countries. Therefore, some developing countries in particular have established a variety of strategies to benefit from this profitable market. The prospering global medical tourism market today requires more instructive studies to better understand the importance of customer perception. It is desirable to provide high quality service and fulfill medical tourists' expectations according to the analysis and segmentation, so that customer services can be improved. The purpose of the study was to investigate medical service quality, customer perception, and to examine the validity and reliability of the current non-medical services provided to Burmese medical tourists. It is also determining the dimensions used in judging the hospital services quality; to develop a tool for measuring perceived services for hospitals; and finally, to use the results of the data collected to suggest improving services for Burmese patients. The study was conducted at five famous international private hospitals specialized in medical tourism services which are located in Bangkok, Thailand. Data were collected by means of a SERVQUAL questionnaire to investigate which attributes are more or less important based on Burmese medical tourists' perception criteria. The five SERVQUAL subscales dimensions; tangibility, reliability, responsiveness, assurance, and empathy results found that customers had more satisfaction than perceptions on medical service quality. A total 440 Burmese medical tourists had participated in the questionnaire survey from March to May 2019. The mean scores of non-medical service quality, and perception were very high and indicated a high perception level, as well as they were positively correlated. Findings from data analysis indicate a good fit for gaining a deeper understanding of how Burmese medical tourists evaluate the non-medical services provided by hospitals
Description
International Hospitality Management (Mahidol University 2020)
Degree Name
Master of Management
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
International Hospitality Management
Degree Grantor(s)
Mahidol University