THE EFFECTUAL DESIGN METHOD FOR INTERNATIONALIZING ARCHITECTURAL AND ENGINEERING SERVICES: INSIGHTS FROM SWISS DESIGN ENTREPRENEURS
Issued Date
2023-01-01
Resource Type
ISSN
08580855
Scopus ID
2-s2.0-85177590060
Journal Title
ABAC Journal
Volume
43
Issue
4
Rights Holder(s)
SCOPUS
Bibliographic Citation
ABAC Journal Vol.43 No.4 (2023)
Suggested Citation
Valentino P., Schreier C., Jaroenwisan K. THE EFFECTUAL DESIGN METHOD FOR INTERNATIONALIZING ARCHITECTURAL AND ENGINEERING SERVICES: INSIGHTS FROM SWISS DESIGN ENTREPRENEURS. ABAC Journal Vol.43 No.4 (2023). doi:10.59865/abacj.2023.60 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/91239
Title
THE EFFECTUAL DESIGN METHOD FOR INTERNATIONALIZING ARCHITECTURAL AND ENGINEERING SERVICES: INSIGHTS FROM SWISS DESIGN ENTREPRENEURS
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
This research explores the use of effectual and causal design logic in architectural and engineering design internationalization. Specifically, it aims to understand how individual design entrepreneurs act across three international opportunity design problem spaces: (a) formation, (b) evaluation, and (c) exploitation. This qualitative multiple-case study employed phenomenographic, semi-structured interviews with 17 Swiss architectural and engineering design entrepreneurs. The findings indicate that international opportunity formation is created via the dominant effectual design logic principle; international opportunity evaluation mainly applies causal design logic; and international opportunity exploitation primarily uses actions combining effectual and causal design logic principles. This research contributes to the architectural and engineering design internationalization literature, which focuses only on causal design logic and provides a practical integrative model for successful international architectural and engineering design services.