LEADERSHIP CULTURAL PRACTICES: A PREFERENCE FOR ELUSIVE COMMUNICATIONS IN SOUTH KOREA’S TOURISM INDUSTRY
Issued Date
2024-01-01
Resource Type
ISSN
1098304X
Scopus ID
2-s2.0-85187640865
Journal Title
Tourism, Culture and Communication
Volume
24
Issue
1
Start Page
57
End Page
70
Rights Holder(s)
SCOPUS
Bibliographic Citation
Tourism, Culture and Communication Vol.24 No.1 (2024) , 57-70
Suggested Citation
Chung J.H.J. LEADERSHIP CULTURAL PRACTICES: A PREFERENCE FOR ELUSIVE COMMUNICATIONS IN SOUTH KOREA’S TOURISM INDUSTRY. Tourism, Culture and Communication Vol.24 No.1 (2024) , 57-70. 70. doi:10.3727/109830422X16698413751406 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/97705
Title
LEADERSHIP CULTURAL PRACTICES: A PREFERENCE FOR ELUSIVE COMMUNICATIONS IN SOUTH KOREA’S TOURISM INDUSTRY
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Author's Affiliation
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Abstract
In the tourism sector leaders need a clear, speedy, and practical style of communication to handle rapidly changing situations. This article investigates this perception in South Korea, a highly context-based society. The author deploys the systems model of leadership communication to explore how tourism employees perceive leaders’ communication styles and behaviors. Qualitative data were analyzed using concepts of cultural characteristics and a leadership communication model. The findings highlight that respondents draw on cultural beliefs and prefer leaders who exercise communicative elusiveness, despite the merits of clear communication in tourism. This discussion illuminates that leadership communication is affected by cultural variations. The embeddedness of cultural values in leadership behaviors is demonstrated, with traits shaping perceptions of effective communication in different cultural contexts.