A case study of communication issues in a medical firm in Thailand
Issued Date
2024
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
vi, 97 leaves : ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2020
Suggested Citation
Samita Pandey A case study of communication issues in a medical firm in Thailand. Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/92087
Title
A case study of communication issues in a medical firm in Thailand
Author(s)
Advisor(s)
Abstract
Communication has always played a vital role in interacting with and transmitting messages between people all over the world, but as society has become increasingly complex, communication breakdowns have become more common, sometimes with serious consequences. This study aimed to identify 1) the major communication issues in a medical firm in Thailand and 2) the key factors that cause ineffective communication in a medical firm in Thailand. In order to achieve this, semi-structured interviews were employed to collect data from thirteen professionals working in a Thai medical firm. The findings showed that communication breakdowns occurred most often when communications involved medical terminologies and/or the overwhelming amount of information that usually accompanies communications within this industry. These two factors were further exacerbated by a lack of medical knowledge and workplace pressure in terms of the workload faced by many individuals within the medical industry.
Description
Business Administration (Mahidol University 2020)
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Administration
Degree Grantor(s)
Mahidol University