A place to work: examining workplace location attributes that appeal to generation Y and Z talent
Issued Date
2022-06-28
Resource Type
ISSN
17538335
eISSN
17538343
Scopus ID
2-s2.0-85114506084
Journal Title
Journal of Place Management and Development
Volume
15
Issue
3
Start Page
264
End Page
283
Rights Holder(s)
SCOPUS
Bibliographic Citation
Journal of Place Management and Development Vol.15 No.3 (2022) , 264-283
Suggested Citation
Wisuchat W., Taecharungroj V. A place to work: examining workplace location attributes that appeal to generation Y and Z talent. Journal of Place Management and Development Vol.15 No.3 (2022) , 264-283. 283. doi:10.1108/JPMD-08-2020-0081 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/83965
Title
A place to work: examining workplace location attributes that appeal to generation Y and Z talent
Author(s)
Author's Affiliation
Other Contributor(s)
Abstract
Purpose: This paper aims to identify and to compare workplace location attributes that appealed to Generation Y and Z talent. Design/methodology/approach: Semi-structured interviews were conducted with 12 participants to identify workplace location attributes. Choice-based conjoint surveys were collected from 750 Generation Y and Z individuals in the talent pool of Bangkok, Thailand to compare the importance of attributes. Findings: The most important workplace location attribute was the availability and diversity of restaurants followed by place appearance, traffic density, availability of public workspaces, public transport and after-work activities. Transport-related attributes were more important for older generations, whereas public workspaces and place appearance were more important for younger talent. Practical implications: To attract talent, the Bangkok Metropolitan Administration (BMA) should address the weaknesses of potential workplace locations through efficient, low-cost and rapid development plans. Although Bangkok is known for street food, BMA policies that promote restaurants as the most important attribute are limited. The BMA should initiate plans to promote the availability and diversity of restaurants. Innovation districts in Bangkok should connect to restaurants and food networks in their vicinity. Originality/value: The existing literature explored factors that attract talent at the city level, but no study has investigated attractiveness at the workplace location level. Despite some similarities, workplace location attributes identified in this study were more specific than city-level attributes.