Business plan for wet wipe for mobile phones and devices
Issued Date
2024
Copyright Date
2021
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
x, 68 leaves: ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2021
Suggested Citation
Ausanisa Kaewsringam Business plan for wet wipe for mobile phones and devices. Thematic Paper (M.B.A. (Business Administration))--Mahidol University, 2021. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/99384
Title
Business plan for wet wipe for mobile phones and devices
Author(s)
Advisor(s)
Abstract
Mobile phones and other devices such as tablets and smartwatches have become part of people's life due to their functionality. Despite using it every day, many people tend to forget to clean their devices daily where germs and bacteria are accumulated. Research stated that they can weaken the immune system, while the common effects are producing pimples and causing diarrhea. With the currently available cleaning tools, it is still inconvenient for people to use. Therefore, the idea of creating a wet wipe for smartphones and devices has been found. Wet wipe for smartphones and devices, Cleani, is emphasizing its formula and design to fulfill the basic function of cleaning effectively yet easier to use. Based on 400 responses, the product would not contain any harmful chemicals and able to kill germs and bacteria with the portable package. The selling price is 60 Baht as it is the most acceptable range (50 to 70 Baht) while selling in both online and physical store through Miniso due to product line compatibility. Since the product is for mobile phones and devices, the target group is the young generation in the metropolitan area who most likely to own several devices which account for 4.8 million people. Cleani expects to capture 5 percent which would have the Net Present Value (NPV) of a 5-year business of 1,438,591 Baht. Hence, investing in the wet wipe for mobile phones and devices business plan is appealing.
Description
Business Administration (Mahidol University 2021)
Degree Name
Master of Business Administration
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
Business Administration
Degree Grantor(s)
Mahidol University