Business plan for wet wipe for mobile phones and devices

Abstract

Mobile phones and other devices such as tablets and smartwatches have become part of people's life due to their functionality. Despite using it every day, many people tend to forget to clean their devices daily where germs and bacteria are accumulated. Research stated that they can weaken the immune system, while the common effects are producing pimples and causing diarrhea. With the currently available cleaning tools, it is still inconvenient for people to use. Therefore, the idea of creating a wet wipe for smartphones and devices has been found. Wet wipe for smartphones and devices, Cleani, is emphasizing its formula and design to fulfill the basic function of cleaning effectively yet easier to use. Based on 400 responses, the product would not contain any harmful chemicals and able to kill germs and bacteria with the portable package. The selling price is 60 Baht as it is the most acceptable range (50 to 70 Baht) while selling in both online and physical store through Miniso due to product line compatibility. Since the product is for mobile phones and devices, the target group is the young generation in the metropolitan area who most likely to own several devices which account for 4.8 million people. Cleani expects to capture 5 percent which would have the Net Present Value (NPV) of a 5-year business of 1,438,591 Baht. Hence, investing in the wet wipe for mobile phones and devices business plan is appealing.