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Now showing 1 - 10 of 28
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    Implementing technology roadmapping in an organization Charting the Route to Success
    (2013) Nathasit Gerdsri; Mahidol University. College of Management
    With the completion of technology roadmapping implementation, an organization can be assured that its required technologies and infrastructures will be ready when needed. Implementing technology roadmapping as a part of the ongoing strategic.../business planning process is challenging because the consequences of technology roadmapping implementation can lead to some changes in the business process, organizational structure, or even working culture. Therefore, an organization needs to understand
  • Publication
    Implementing technology roadmapping in an organization
    (2013-01-01) Nathasit Gerdsri; Mahidol University
    © Springer-Verlag Berlin Heidelberg 2013. With the completion of technology roadmapping implementation, an organization can be assured that its required technologies and infrastructures will be ready when needed. Implementing technology roadmapping... as a part of the ongoing strategic/business planning process is challenging because the consequences of technology roadmapping implementation can lead to some changes in the business process, organizational structure, or even working culture. Therefore
  • Publication
    The current state of technolgy roadmapping (TRM) research and practice
    (2010-07-18) Nathasit Gerdsri; Vatananan, Ronald S.
  • Publication
    Technology development envelope approach for the adoption of future powertrain technologies: A case study on Ford Otosan Roadmapping model
    (2018-02-14) Tugrul U. Daim; Nathasit Gerdsri; Irmak Kockan; Dundar F. Kocaoglu; Portland State University; Istanbul Teknik Üniversitesi; Mahidol University; Hamburg University of Technology
    © 2018 by World Scientific Publishing Co. Pte. Ltd. All rights reserved. Industry, government, and academia have started to adopt the technology roadmapping concept to set up their technology strategy, identify gaps and opportunities in their R & D... activities. Automotive industry, facing fierce competition with continuous technological breakthroughs and improvements, should have roadmaps with respect to their company objectives that have flexible features so that organizations can reassess and adjust
  • Publication
    Technology development envelope approach for the adoption of future powertrain technologies: A case study on ford otosan roadmapping model
    (2011-04-01) Tugrul Daim; Nathasit Gerdsri; Irmak Kockan; Dundar Kocaoglu; Portland State University; Mahidol University; Istanbul Teknik Universitesi
    Industry, government, and academia have started to adopt the technology roadmapping concept to setup their technology strategy, identify gaps and opportunities in their R & D activities. Automotive industry, facing fierce competition with continuous... technological breakthroughs and improvements, should have roadmaps with respect to their company objectives that have flexible features so that organizations can reassess and adjust their roadmaps in a timely manner according to the impacts of the changes
  • Publication
    The current state of technology roadmapping (TRM) research and practice
    (2018-02-14) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol University
    © 2018 by World Scientific Publishing Co. Pte. Ltd. All rights reserved. Technology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This chapter reviews over a... hundred of TRM related publications to provide the community with the current state of roadmapping researches and practices. From the literature, the issue of keeping a roadmap alive is identified as the key challenge in the field. To address
  • Publication
    Extended techniques to enhance technology roadmapping: Research opportunities and challenges
    (2019-08-01) Pawat Tansurat; Nathasit Gerdsri; Mahidol University
    or roadmap. Therefore, the current approaches of technology roadmapping (TRM) should be enhanced by integrating scenario analysis and other analytical tools into the roadmap development process....© 2019 PICMET. Currently, managing technologies is even more challenging than before, particularly under the current business dynamics and market uncertainty. This will make it more difficult for technology managers to setup their technology plan
  • Publication
    The current state of technology roadmapping (trm) research and practice
    (2012-01-01) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol University
    Technology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This paper reviews over a hundred of TRM related publications to provide the community... with the current state of roadmapping researches and practices. From the literature, the issue of keeping a roadmap alive is identified as the key challenge in the field. To address this challenge, operationalization and effective implementation of TRM
  • Publication
    The current state of technology roadmapping (TRM) research and practice
    (2010-11-25) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol University
    Technology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This paper reviews over a hundred of TRM related publications to provide the community... with the current state of roadmapping research and practice. From the literature, the issue of keeping a roadmap alive has been identified as the key challenge in the field. To address this challenge, operationalization and effective implementation of TRM
  • Publication
    Applying change management approach to guide the implementation of technology roadmapping (TRM)
    (2008-09-30) Nathasit Gerdsri; Phensoame Assakul; Ronald S. Vatananan; Mahidol University
    To strive for sustainability under today's intense business competition, organizations apply technology roadmapping (TRM) as a strategic planning tool to integrate their business and technology strategies. Many organizations implement TRM... the technology roadmapping process. This paper proposes a practical guideline to implement technology roadmapping by applying the concept of change management approach. A case example is also included in this paper to present how the subject organization applied