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Degree Level: Doctoral degree

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Now showing 1 - 3 of 3
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    ItemOpen Access
    Developing a competency model for user experience designers in the digital age
    (Mahidol University, 2021) Atthaves Borriraklert; Supaporn Kiattisin; Adisorn Leelasantitham; Theeraya Mayakul
    technology. The findings illustrated three types of competencies for the UX designers. The core competencies (design research, and usability value) are mandatory for the UX designers since they must empathize with users' pain points, gain users' insight.... This research aims to develop the competency model for the UX designer in the digital era who has well-rounded knowledge, skills, and attitudes regarding the value creation for today's business climate. The elements of the UX competency model were extracted
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    ItemOpen Access
    The development of social measurement for cultural and integrity behavior of gross national integrity index
    (Mahidol University, 2022) Tinapop Pattana; Somboon Sirisunhirun; Somsak Amornsiriphong; Phut Ploywan; Krish Rugchatjaroen; Phudit Tejativaddhana
    of test 32, and its value is greater than 1, and the p value X 2 comes from the value of probability level 0.07, which is greater than 0.05, was discovered through analysis and research using confirmatory factor analysis. Check a number of harmony..., such as the statistical values for CMIN/DF=1.374 (less than 3), RMR=0.002, and RMSEA=0.001 (less than 0.05), including GFI=1.000, AGFI=1.000, NFI=1.000, TLI=1.000, and CFI=1.000 (greater than 0.95). As a result, it is acceptable to adopt the Gross National Integrity Index
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    ItemOpen Access
    The causal relationship model of factors affecting digital literacy among the academic personnel in the Thai higher education institutions ranked in the world university rankings
    (Mahidol University., 2023) Aphisit Kunnaworapanya; Somboon Sirisunhirun; Phut Ploywan; Somsak Amornsiriphong; Krish Rugchatjaroen ths
    , and digital literacy skills of academic personnel, promoting and supporting self-development among academic personnel to achieve higher academic positions, driving core values, core competencies, and organizational culture. Lastly, information management