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Publication Open Access The Impact of Disclosing Sponsored Marketing to Children: A Pilot Randomized Controlled Trial(2025) Prakasit Wannapaschaiyong; Kamolchanok Saleepatcharaporn; Pat RojmahamongkolBackground:Early primary school children (ages 6-8 years) often struggle to recognize advertising content and understand its persuasive intent, particularly in digital media. With increasing exposure to sponsored content on platforms, such as YouItem Open Access The impact of sponsorship disclosure on consumer attitude towards sponsored content and source credibility(Mahidol University, 2022) Nantika Phukpianlert; Kandapa Thanasuta; Chompunuch PongjitInfluencer marketing is a new marketing tool on social media platforms.Influencers who have a high number of followers, have high influential power andimpact on their followers and others in social media when they create their contents ontheir... channels. Brands use influencer marketing to promote their brands and products through user-generated content. When influencers post via the platform, the distinctionbetween non-commercial and commercial content is blurry. Commercial source and intentionPublication Open Access Problems and guidelines for controlling alcoholic beverages(2024) Chardsumon Prutipinyo" and "marketing communication" and issues with law enforcement, such as in the case of traditional celebrations, with exceptions for weddings and diplomatic ceremonies only. 4) Funding or sponsoring activities that provide opportunities for corporate image mayPublication Open Access Success counteracting tobacco company interference in Thailand: an example of FCTC implementation for low- and middle-income countries(2012) Naowarut Charoenca; Jeremiah Mock; Nipapun Kungskulniti; Sunida Preechawong; Nicholas Kojetin; Stephen L. Hamann; เนาวรัตน์ เจริญค้า; นิภาพรรณ กังสกุลนิติ; Nipapun Kungskulniti; Mahidol university. Faculty of Public Health. Department of Sanitary EngineeringTransnational tobacco companies (TTCs) interfere regularly in policymaking in low- and middle-income countries (LMICs). The WHO Framework Convention for Tobacco Control provides mechanisms and guidance for dealing with TTC interference, but many countries still face 'how to' challenges of implementation. For more than two decades, Thailand's public health community has been developing a system for identifying and counteracting strategies TTCs use to derail, delay and undermine tobacco control policymaking. Consequently, Thailand has already implemented most of the FCTC guidelines for counteracting TTC interference. In this study, our aims are to describe strategies TTCs have used in Thailand to interfere in policymaking, and to examine how the public health community in Thailand has counteracted TTC interference. We analyzed information reported by three groups with a stake in tobacco control policies: Thai tobacco control advocates, TTCs, and international tobacco control experts. To identify TTC viewpoints and strategies, we also extracted information from internal tobacco industry documents. We synthesized these data and identified six core strategies TTCs use to interfere in tobacco control policymaking: (1) doing business with 'two faces', (2) seeking to influence people in high places, (3) 'buying' advocates in grassroots organizations, (4) putting up a deceptive front, (5) intimidation, and (6) undermining controls on tobacco advertising, promotion and sponsorship. We present three case examples showing where TTCs have employed multiple interference strategies simultaneously, and showing how Thai tobacco control advocates have successfully counteracted those strategies by: (1) conducting vigilant surveillance, (2) excluding tobacco companies from policymaking, (3) restricting tobacco company sales, (4) sustaining pressure, and (5) dedicating resources to the effective enforcement of regulations. Policy implications from this study are that tobacco control advocates in LMICs may be able to develop countermeasures similar to those we identified in Thailand based on FCTC guidelines to limit TTC interference.Publication Open Access ปัญหาการโฆษณาและการสื่อสารการตลาดกับการบังคับใช้กฎหมายควบคุมเครื่องดื่มแอลกอฮอล์(2564) ฉัตรสุมน พฤฒิภิญโญ; Chardsumon Prutipinyo; มหาวิทยาลัยมหิดล. คณะสาธารณสุขศาสตร์. ภาควิชาบริหารงานสาธารณสุขThe Alcohol Control Act BE. 2551 (2008) has been in force for more than 10 years, so it's time for an amendment to be up-to-date with current situation. From literatures review on the problem of advertising and marketing communication.... Additional provisions for prohibition of alcohol marketing communication on the internet, which specifically targeting youths. 3. Amendment of Section 32, paragraph 3, by closing the gaps in advertising control coming from abroad, including closing the gapsPublication Open Access International health research monitoring: exploring a scientific and a cooperative approach using participatory action research.(2014-02-17) Chantler, Tracey; Cheah, Phaik Yeong; Miiro, George; Viriya Hantrakum; Nanvubya, Annet; Ayuo, Elizabeth; Kivaya, Esther; Kidola, Jeremiah; Kaleebu, Pontiano; Parker, Michael; Njuguna, Patricia; Ashley, Elizabeth; Guerin, Philippe J.; Lang, Trudie; Lang, Trudie; Mahidol University. Faculty of Tropical Medicine. Mahidol Oxford Tropical Medicine Research Unit.OBJECTIVES: To evaluate and determine the value of monitoring models developed by the Mahidol Oxford Tropical Research Unit and the East African Consortium for Clinical Research, consider how this can be measured and explore monitors' and investigators' experiences of and views about the nature, purpose and practice of monitoring. RESEARCH DESIGN: A case study approach was used within the context of participatory action research because one of the aims was to guide and improve practice. 34 interviews, five focus groups and observations of monitoring practice were conducted. SETTING AND PARTICIPANTS: Fieldwork occurred in the places where the monitoring models are coordinated and applied in Thailand, Cambodia, Uganda and Kenya. Participants included those coordinating the monitoring schemes, monitors, senior investigators and research staff. ANALYSIS: Transcribed textual data from field notes, interviews and focus groups was imported into a qualitative data software program (NVIVO V. 10) and analysed inductively and thematically by a qualitative researcher. The initial coding framework was reviewed internally and two main categories emerged from the subsequent interrogation of the data. RESULTS: The categories that were identified related to the conceptual framing and nature of monitoring, and the practice of monitoring, including relational factors. Particular emphasis was given to the value of a scientific and cooperative style of monitoring as a means of enhancing data quality, trust and transparency. In terms of practice the primary purpose of monitoring was defined as improving the conduct of health research and increasing the capacity of researchers and trial sites. CONCLUSIONS: The models studied utilise internal and network wide expertise to improve the ethics and quality of clinical research. They demonstrate how monitoring can be a scientific and constructive exercise rather than a threatening process. The value of cooperative relations needs to be given more emphasis in monitoring activities, which seek to ensure that research protects human rights and produces reliable data.Item Open Access Annual Report 2017 Mahidol University International college(2018) Mahidol University. Mahidol University International collegePublication Open Access Building tobacco control research in Thailand : meeting the need for innovative change in Asia(2012-01-28) Hamann, Stephen L; Mock, Jeremiah; Hense, Sibasis; Naowarut Charoenca; Nipapun Kungskulniti; เนาวรัตน์ เจริญค้า; นิภาพรรณ กังสกุลนิติ; Naowarut Charoenca; เนาวรัตน์ เจริญค้า; Mahidol university. Faculty of Public Health. Department of Sanitary Engineering.pack warnings; social marketing campaigns; cessation counseling; and an established tobacco control research program. The purpose of this study was to document and analyze the development of tobacco control research capacity in Thailand and the impactItem Open Access Annual Report 2018 Mahidol University International college(2019) Mahidol University. Mahidol University International collegePublication Open Access Characteristics, roles and functions of English translation of politically and socially committed Thai literature(2017) Koraya Techawongstien; กรญาณ์ เตชะวงค์เสถียร; Mahidol University. Research Institute for Languages and Cultures of Asia; Mahidol University. Institute of Language and Cultures for Rural DevelopmentThis paper investigates the characteristics,roles and functionsof the English translation of modern Thai literature with political and social themes. By adopting sociological approaches,the main interests of this article are on the sociological aspects of the translation of modern Thai socially and politically committed novels,also regarded as Thai Literature for Life. The paper firstly introduces Thai literature in translation in the global context by giving an overview and background to the translation of Thai literature. It then delves further into the aspect of the position of Thai literature in the international system of translation by adopting Johan Heilbron’s model(1999), world system of translation, on analyzing translation flow. It further explores deeper issues related to the translation of modern Thai literature as a whole. The paper also examines the factors that contributed to the translation of Thai literature with these specific themes. Finally,the paper offers an analysis of in-depth issues concerning the functions and roles of the translation of modern Thai literature with said themes.Ultimately, it argues that translated Thai literature with politically and socially committed themes not only functions as a tool to provide pictures on Thailand(for educational purposes), but also operates as a means to confirm the positions of certain agents in a social milieu.