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Item Metadata only THE STRUCTURAL EQUATION MODELLING OF FACTORS AFFECTING SAVINGS AND INVESTMENT BEHAVIORS OF GENERATIONS Z IN THAILAND(2022-01-01) Worasatepongsa P.; Deesukanan C.; Mahidol Universitya nonprobability sampling technique combined with a purposive sampling approach. The structural equation modelling technique was used to analyze the data. According to research findings, this generation has a high level of overall financial literacyPublication Metadata only Sustaining Thai SMEs through perceived benefits and happiness(2017-01-01) Warat Winit; Sooksan Kantabutra; Chiang Mai University; Mahidol University. Structural equation modeling was used to test the model. Findings: Results indicate that utilitarian benefits, and hedonic and eudaimonic happiness impact enhanced stakeholder–company relationship quality with the firm to varying degrees. Different levels..., called sufficiency economy, and their impact on stakeholder–company relationship quality and firm performance outcomes. Design/methodology/approach: Derived from the literature, a structural model, expressing the relationship between stakeholdersItem Metadata only Memorable experiences and their influential factors: an importance-performance analysis of a cultural event(2024-01-01) Meeprom S.; Talawanich S.; Meeprom S.; Mahidol Universityexperiences. Partial least squares structural equation modelling (PLS-SEM) was used to analyse the proposed conceptual model with data obtained from 756 respondents. The results indicated that activities, uniqueness, distinctiveness and authenticity had strong...This study aimed to verify the underlying influential factors of cultural event attributes and proposed a structural model to examine the event dimensions that influence attendees’ memorable experiences and subsequent life satisfaction and sharingPublication Metadata only Why do people use fitness tracking devices in Thailand? An integrated model approach(2019-08-01) Michael Naglis; Veera Bhatiasevi; Mahidol Universityconvergent and discriminant validities were conducted. The results of the structural equation modeling illustrate that perceived ease of use, perceived usefulness, behavioral intention, perceived enjoyment, result demonstrability, visibility, and trialability...© 2019 Elsevier Ltd A three-pronged approach was used in this study consisting of a very comprehensive review of the literature, interview with experts, and a field survey to propose a model of user acceptance of fitness tracking devices in ThailandPublication Metadata only Sacrifice Elements in Intention to Adopt Airline Crisis Communication with Mobile Apps(2020-01-01) Suwadee Talawanich; Norman Au; School of Hotel and Tourism Management, The Hong Kong Polytechnic University; Mahidol Universitytheories underpin the proposed research model. The findings obtained from structural equation modeling show that airline passengers assign a large weight to the benefits of such apps, namely, usefulness of location-based messages and usefulness...© 2020 Taylor & Francis Group, LLC. This research examines the impact of the determinants of perceived value and intention to adopt mobile applications for airline crisis communication. Value-based adoption model and prospect and mental accountingPublication Metadata only City ambassadorship and citizenship behaviours: Modelling resident behaviours that help cities grow(2016-01-01) Viriya Taecharungroj; Mahidol University/methodology/approach: The author collected data from 858 residents of Bangkok, the capital city of Thailand, in January 2016. Structural equation modelling was used to test the hypotheses. Findings: This study found that two behaviours – city ambassadorship...© 2016, © Emerald Group Publishing Limited. Purpose: The purpose of this paper is to study residents’ ambassadorship and citizenship behaviours and to formulate a conceptual model that incorporates the antecedents of these behaviours. DesignPublication Metadata only Elucidating the Behavior of Consumers toward Online Grocery Shopping: The Role of Shopping Orientation(2018-10-02) Phoranee Loketkrawee; Veera Bhatiasevi; Mahidol Universitywas primarily female, younger than 40 years of age, and highly educated. Most participants were infrequent online grocery buyers (once a month or less). The data were analyzed using structural equation modeling. The findings showed that the technology acceptance... behavior, including the technology acceptance model, consumer shopping orientation, and online shopping experience. The study was conducted as a quantitative online self-administered survey of Thai consumers who had bought groceries online. The samplePublication Metadata only Leadership and quality management measurement models: an empirical study(2019-01-01) Natkamol Chansatitporn; Vallerut Pobkeeree; Mahidol University) and structural equation modeling (SEM) were used to examine the data. Findings: The questionnaire had a 65 percent response rate. EFA revealed six factors from 27 questionnaire items and CFA was used to confirm the measurement models that were fitted to the data...© 2020, Emerald Publishing Limited. Purpose: The purpose of this paper is to explore, confirm and verify leadership with regards to quality management measurement models. This research focused on identifying individual staff members’ leadershipPublication Metadata only Unpacking the effects of culture on school leadership and teacher learning in China(2020-01-01) Liu Shengnan; Philip Hallinger; East China Normal University; Mahidol Universityequation modeling and bootstrapping tests. The research tested a moderated mediation model of instructional leadership effects on teacher professional learning in which teacher self-efficacy was included as the mediator and power distance orientation... examines how and under what conditions principal instructional leadership contributes to teachers’ professional learning in mainland China. Data collected from 1194 teachers in 64 primary and middle schools in mainland China were analyzed using structuralItem Metadata only Exploring Consumers' Intention to Adopt Sustainable Electric Vehicles(2025-01-01) Prasertsakul D.; Suntraruk P.; Prasertsakul D.; Mahidol UniversityPurpose: The study investigates the key factors that impact the consumers' intention to adopt electric vehicles by applying a modified Technology Acceptance Model. Design/methodology/approach: The study employed Structural Equation Modeling using... data from 420 valid responses collected through a structured questionnaire. This questionnaire targeted electric vehicle users in Bangkok and the metropolitan region of Thailand with at least six months of usage experience. Findings: The study reveals