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Item Metadata only Technology Roadmapping: Monitoring the Status of a Technology Roadmap with Data-driven Roadmapping Approach(2024-01-01) Gerdsri N.; Pora U.; Puengrusme S.; Vatananan R.; Gerdsri N.; Mahidol UniversityUnder the changing business environment and emergence of breakthrough technologies, keeping a roadmap alive appears to be a major challenge for many organizations because a roadmap itself reflects only a snapshot of an organization’s strategic plan... based on the information at the point when a roadmap is developed. It is crucial for an organization to monitor changes in its business environment as well as the development progress that may exert different effects on a roadmap and assess whetherPublication Metadata only Implementing technology roadmapping in an organization(2013-01-01) Nathasit Gerdsri; Mahidol University© Springer-Verlag Berlin Heidelberg 2013. With the completion of technology roadmapping implementation, an organization can be assured that its required technologies and infrastructures will be ready when needed. Implementing technology roadmapping... as a part of the ongoing strategic/business planning process is challenging because the consequences of technology roadmapping implementation can lead to some changes in the business process, organizational structure, or even working culture. ThereforePublication Metadata only Technology development envelope approach for the adoption of future powertrain technologies: A case study on Ford Otosan Roadmapping model(2018-02-14) Tugrul U. Daim; Nathasit Gerdsri; Irmak Kockan; Dundar F. Kocaoglu; Portland State University; Istanbul Teknik Üniversitesi; Mahidol University; Hamburg University of Technology© 2018 by World Scientific Publishing Co. Pte. Ltd. All rights reserved. Industry, government, and academia have started to adopt the technology roadmapping concept to set up their technology strategy, identify gaps and opportunities in their R & D... activities. Automotive industry, facing fierce competition with continuous technological breakthroughs and improvements, should have roadmaps with respect to their company objectives that have flexible features so that organizations can reassess and adjustPublication Metadata only Technology development envelope approach for the adoption of future powertrain technologies: A case study on ford otosan roadmapping model(2011-04-01) Tugrul Daim; Nathasit Gerdsri; Irmak Kockan; Dundar Kocaoglu; Portland State University; Mahidol University; Istanbul Teknik UniversitesiIndustry, government, and academia have started to adopt the technology roadmapping concept to setup their technology strategy, identify gaps and opportunities in their R & D activities. Automotive industry, facing fierce competition with continuous... technological breakthroughs and improvements, should have roadmaps with respect to their company objectives that have flexible features so that organizations can reassess and adjust their roadmaps in a timely manner according to the impacts of the changesPublication Metadata only The current state of technology roadmapping (TRM) research and practice(2018-02-14) Ronald S. Vatananan; Nathasit Gerdsri; Mahidol University© 2018 by World Scientific Publishing Co. Pte. Ltd. All rights reserved. Technology roadmapping (TRM) is gaining momentum as a strategic management tool for an organization to integrate technology into business strategy. This chapter reviews over a... hundred of TRM related publications to provide the community with the current state of roadmapping researches and practices. From the literature, the issue of keeping a roadmap alive is identified as the key challenge in the field. To addressPublication Metadata only Extended techniques to enhance technology roadmapping: Research opportunities and challenges(2019-08-01) Pawat Tansurat; Nathasit Gerdsri; Mahidol Universityor roadmap. Therefore, the current approaches of technology roadmapping (TRM) should be enhanced by integrating scenario analysis and other analytical tools into the roadmap development process....© 2019 PICMET. Currently, managing technologies is even more challenging than before, particularly under the current business dynamics and market uncertainty. This will make it more difficult for technology managers to setup their technology planItem Metadata only Applying System Dynamics to Enhance Scenario-based Technology Roadmapping: Analysis Framework and Case Demonstration(2026-01-01) Tansurat P.; Gerdsri N.; Tansurat P.; Mahidol UniversityTechnology Roadmapping (TRM) is a widely used strategic planning tool in technology-intensive industries. However, the conventional roadmapping approach faces limitations under conditions of high complexity and uncertainty. This study proposes... quantitative insights that strengthen scenario development and support evidence-based decision making. A step-by-step application is demonstrated through the development of roadmaps for future medical devices and technologies. Verification and validationPublication Metadata only Data-driven roadmapping turning challenges into opportunities(2018-10-04) Ummaraporn Pora; Natcha Thawesaengskulthai; Nathasit Gerdsri; Sipat Triukose; Chulalongkorn University; Mahidol University© 2018 Portland International Conference on Management of Engineering and Technology, Inc. (PICMET). A number of organizations are struggling with roadmap implementation. While some companies implement it successfully, many cannot effectively apply... the roadmap to their strategic operations. Keeping an up-to-date roadmap to reflect changes in the business environment is considered a major challenge in the field. The main focus of this explorative study extends the understanding of roadmap implementationPublication Metadata only An analytical approach to building a Technology Development Envelope (TDE) for roadmapping of emerging technologies(2018-02-14) Nathasit Gerdsri; Portland State University; Mahidol Universitythe optimum path in developing a technology roadmap in which the company's technology strategies and business strategies are combined. TDE allows the executive level decision makers in corporations, as well as the policy level decision makers in governments...© 2018 by World Scientific Publishing Co. Pte. Ltd. All rights reserved. This chapter presents the research on the development of a new concept and methodology called Technology Development Envelope (TDE). The TDE approach is applied to identifyPublication Metadata only Practical Roadmapping Implementation: What We Learned From QinetiQ Group(2021-01-01) Yuta Hirose; Rob Phaal; Clare Farrukh; Nathasit Gerdsri; Sungjoo Lee; Mark O'dell; College of Management Mahidol University; Department of Engineering; Advanced Institute of Industrial Technology; Seoul National University; QinetiQRoadmapping supports innovation, technology, and strategic planning in a structured manner. However, its flexible and adaptable characteristics pose challenges to organizational implementation. We consider how one company, QinetiQ Group plc, a... leading British multinational defense technology company, implemented roadmapping. Key dimensions we observed for effective roadmapping implementation and challenges are summarized.