Saveone hotel business plan
7
Issued Date
2024
Copyright Date
2020
Resource Type
Language
eng
File Type
application/pdf
No. of Pages/File Size
x, 74 leaves: ill.
Access Rights
open access
Rights
ผลงานนี้เป็นลิขสิทธิ์ของมหาวิทยาลัยมหิดล ขอสงวนไว้สำหรับเพื่อการศึกษาเท่านั้น ต้องอ้างอิงแหล่งที่มา ห้ามดัดแปลงเนื้อหา และห้ามนำไปใช้เพื่อการค้า
Rights Holder(s)
Mahidol University
Bibliographic Citation
Thematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2020
Suggested Citation
Ateeta Sarathiwatprapai Saveone hotel business plan. Thematic Paper (M.M. (International Tourism and Hospitality Management))--Mahidol University, 2020. Retrieved from: https://repository.li.mahidol.ac.th/handle/123456789/99395
Title
Saveone hotel business plan
Author(s)
Advisor(s)
Abstract
The purpose of this study was to conduct a hotel business plan in order to harvest opportunities from an explosive growth over the decade of Nakhon Ratchasima. Data were collected and analyzed using secondary data including government official data, a nearby business survey. Based on the findings, it was concluded that the location of the business and the number of potential customers have a high chance of success rate of building a hotel. The results suggested that the hotel should be located near Save One Market where it is an affluent area with a high population and tourists with over 20,000 visitors visit every night. The recommendation recommended that the hotel should be a small, business-class hotel focused on providing rooms with a clean and modern character at a cheap price of 780 Baht; moreover, the hotel rooms feature modern furniture, high-end technology, and modern accessories primarily to serve Thai travelers who seek comfort, necessary amenities, and simplicity of services. In a good circumstance, financial projection predicted that the hotel could pay within 8 years.
Description
International Tourism and Hospitality Management (Mahidol University 2020)
Degree Name
Master of Management
Degree Level
Master's degree
Degree Department
International College
Degree Discipline
International Tourism and Hospitality Management
Degree Grantor(s)
Mahidol University