Publication:
Vertical brand extension at Vinamilk, Vietnam

Issued Date

2016-12-01

Resource Type

Review

ISSN

17936772
02189275

DOI

10.1142/S0218927516500127

Other identifier(s)

2-s2.0-85010809789

Rights

Mahidol University

Rights Holder(s)

SCOPUS

Bibliographic Citation

Asian Case Research Journal. Vol.20, No.2 (2016), 331-350

Suggested Citation

Quang Tri Nguyen, Winai Wongsurawat, Rian Beise-Zee Vertical brand extension at Vinamilk, Vietnam. Asian Case Research Journal. Vol.20, No.2 (2016), 331-350. doi:10.1142/S0218927516500127 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/43259

Research Projects

Organizational Units

Authors

Journal Issue

Thesis

Title

Vertical brand extension at Vinamilk, Vietnam

Author(s)

Quang Tri Nguyen
 Winai Wongsurawat
 Rian Beise-Zee

Other Contributor(s)

Asian Institute of Technology Thailand
 Mahidol University
 Ritsumeikan Asia Pacific University

Abstract

© 2016 World Scientific Publishing Company. Vinamilk (VNM), short for "Vietnam Dairy Products Joint- Stock Company", is Vietnam's largest dairy company, and the country's largest listed company in terms of market value. In 2010, it was the first company in Vietnam to be included in the Forbes Asia's 200 "Best Under-A-Billion", a list highlighting 200 top-performing small- and mid-sized companies with annual revenue under US$1 billion in Asia.

Keyword(s)

Business, Management and Accounting

Availability

URI

https://repository.li.mahidol.ac.th/handle/20.500.14594/43259

Collections

Scopus 2016-2017