Publication: Causal model of customer intention to using anti-aging business in Thailand
Issued Date
2019-07-01
Resource Type
ISSN
22783075
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2-s2.0-85073393292
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Mahidol University
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SCOPUS
Bibliographic Citation
International Journal of Innovative Technology and Exploring Engineering. Vol.8, No.9 Special Issue 2 (2019), 351-354
Suggested Citation
Hutsayaporn Intayos, Napawan Netpradit, Bhubate Samutachak Causal model of customer intention to using anti-aging business in Thailand. International Journal of Innovative Technology and Exploring Engineering. Vol.8, No.9 Special Issue 2 (2019), 351-354. doi:10.35940/ijitee.I1075.0789S219 Retrieved from: https://repository.li.mahidol.ac.th/handle/20.500.14594/50631
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Title
Causal model of customer intention to using anti-aging business in Thailand
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Abstract
© BEIESP. This conceptual paper explores the causal relationships among the components of the customer relationship management and proposes a causal model using the theory of planned behavior. The context of investigation is the anti-aging business which is expected to be growing in response to the increasing trend of aging society in Thailand. The data collection is design for the online platform, disseminating the questionnaire through social media. The total sample is 500. The causal relationship will be investigated using structural equation model.