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Item Metadata only Technology Roadmapping: Monitoring the Status of a Technology Roadmap with Data-driven Roadmapping Approach(2024-01-01) Gerdsri N.; Pora U.; Puengrusme S.; Vatananan R.; Gerdsri N.; Mahidol UniversityUnder the changing business environment and emergence of breakthrough technologies, keeping a roadmap alive appears to be a major challenge for many organizations because a roadmap itself reflects only a snapshot of an organization’s strategic plan... based on the information at the point when a roadmap is developed. It is crucial for an organization to monitor changes in its business environment as well as the development progress that may exert different effects on a roadmap and assess whetherItem Metadata only Responsive Scenario-based Roadmapping: Applying System Dynamics to Enhance Scenario-based Roadmapping(2024-01-01) Tansurat P.; Gerdsri N.; Tansurat P.; Mahidol UniversityAs the business environment has been anticipated to be more dynamic, uncertain, and complex, it is more difficult for technology managers to set up their technology plan or roadmap. The recent research on scenario-based roadmapping aims to enhance... roadmapping, the process of technology roadmapping will be more responsive to deal with uncertain circumstances, mitigate foreseeable risks, and identify potential opportunities in advance.Item Metadata only Applying System Dynamics to Enhance Scenario-based Technology Roadmapping: Analysis Framework and Case Demonstration(2026-01-01) Tansurat P.; Gerdsri N.; Tansurat P.; Mahidol UniversityTechnology Roadmapping (TRM) is a widely used strategic planning tool in technology-intensive industries. However, the conventional roadmapping approach faces limitations under conditions of high complexity and uncertainty. This study proposes... quantitative insights that strengthen scenario development and support evidence-based decision making. A step-by-step application is demonstrated through the development of roadmaps for future medical devices and technologies. Verification and validationItem Metadata only Applying System Dynamics to Enhance Scenario-Based Roadmapping(2022-01-01) Tansurat P.; Gerdsri N.; Mahidol UniversityTechnology roadmapping (TRM) has been recognized as the approach for strategic planning, especially for technology-driven companies. The recent researches aim to enhance the robustness of TRM process in order to cope with rapid change... of technologies, business uncertainties, and constant shift of customer behavior. Scenario analysis is one of techniques has been considered to integrate with roadmapping so that the management team can gain insights on future possibilities. This paper extendsItem Metadata only Robotics and Automation Roadmap: Thailand Perspectives(2024-11-01) Gerdsri N.; Suksiri P.; Somjaitaweeporn T.; Sapsaman T.; Gerdsri N.; Mahidol UniversityRobotics and automation are the key industries supporting Thailand’s strategic initiatives toward Thailand 4.0. This paper presents the development of an industry roadmap guiding the future research and development of related technologies... in Thailand. The roadmap project was recently conducted during 2021–2022. The strategic targets for the future development of robotics and automation in Thailand were set to increase productivity and reduce adoption cost for the short term (2022–2023); createItem Metadata only Kick-Starting Roadmapping Implementation in Corporate Settings: Lessons Learned From IHI Corporation(2023-02-01) Hirose Y.; Phaal R.; Farrukh C.; Gerdsri N.; Lee S.; Yamaoka H.; Mahidol UniversityRoadmapping is an established visual mapping method used widely in a variety of organizations. It navigates technology and strategic planning in a structured manner for improved strategy development and decision-making. However, roadmapping... manufacturer, to provide insights regarding how roadmapping implementation can be initiated effectively in corporate settings. Using the roadmapping maturity model for analysis and discussion, this paper contributes to both industrial practice and academicItem Metadata only Roadmap Toward Sustainable Tourism Development: An Evidence- and Knowledge-Based Approach from Thailand(2025-07-01) Manotungvorapun N.; Gerdsri N.; Manotungvorapun N.; Mahidol UniversityTourism is recognized as one of the key enabling industries driving Thailand’s strategic transition toward the Thailand 4.0 economic model. This paper presents the development of a national technology roadmap to support the transition toward... of a literature review, statistical data, and group discussions with tourism professionals. The roadmapping process focused on aligning external drivers, strategic goals, and the current capabilities of Thailand’s technological ecosystem. The keyItem Metadata only Data-Driven Roadmapping (DDRM): Approach and Case Demonstration(2022-02-01) Pora U.; Gerdsri N.; Thawesaengskulthai N.; Triukose S.; Mahidol UniversityUnder the rapidly changing business environment and emergence of breakthrough technologies, keeping a roadmap alive appears to be a major challenge for many organizations. This is due to the fact that a roadmap itself reflects only a snapshot... of an organization's strategic plan based on the information at the point when a roadmap is developed. It is crucial for an organization to monitor changes in its business environment which may exert different effects on a roadmap and assess whether such changesItem Metadata only Roadmap for Future Mobility Development Supporting Bangkok Urban Living in 2030(2022-08-01) Gerdsri N.; Sivara K.; Chatunawarat C.; Jaroonjitsathian S.; Tundulyasaree K.; Mahidol UniversityThis study demonstrates how to develop a roadmap guiding a company’s technology and innovation for future mobility by integrating the results from foresight and scenario analysis. The key drivers and trends influencing the urban development... aspects such as filling stations, clean fuel, public transportation, shared mobility platforms, or last-mile traveling. A roadmap to guide future development of shared mobility was developed based on the analysis of the particular company in the case study.Item Metadata only Systematic Approach Driving toward Effective University-Industry Collaboration (UIC)(2022-01-01) Manotungvorapun N.; Gerdsri N.; Mahidol Universityto their complementarities and compatibilities and 2.) craft a strategic roadmap guiding the relationship development toward effective UIC with selected partners. This 3-phase approach helps managers realize possible difficulties and systematically prepare solutions